But then, while you’re sitting on your googlechair in the googleplex sipping googleccinos and feeling smuggy smug smug smug, new versions of the browsers come out that support cached, compiled JavaScript. And suddenly NewSDK is really fast. And Paul Graham gives them another 6000 boxes of instant noodles to eat, so they stay in business another three years perfecting things. (...) And while you’re not paying attention, everybody starts writing NewSDK apps, and they’re really good, and suddenly businesses ONLY want NewSDK apps, and all those old-school Plain Ajax apps look pathetic and won’t cut and paste and mash and sync and play drums nicely with one another. And Gmail becomes a legacy. The WordPerfect of Email. And you’ll tell your children how excited you were to get 2GB to store email, and they’ll laugh at you. Their nail polish has more than 2GB. Strategy Letter VI - Joel on Software