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insight on defining one's own role

“The big problem, I think, is that institutions tend to be wrong about what they are actually for.

That is, they have defined their existence by various functions they perform within a given ecosystem. In the context here, these institutions grew up in an ecosystem where information was scarce, and information distribution limited. The ecosystem has changed (info distribution and access is abundant), and institutions are having a hard time adapting. So: music labels think they sell CDs to people; newspapers think they get writers to make news articles, and get people to read them; libraries think they give people access to books and computers; universities think they provide a place for people to learn and do research; governments think they try to improve society by implementing policies wanted by the people … etc. But I think they are all wrong.

All those kinds of definitions get you tied up in the functional stuff you do, and they don’t really get to the core of what’s important, what the real thing is that you are doing. I don’t have answers, but any business/institution that thinks like this is going to get creamed in the next ten years, unless they take a look at what they are really for.

It seems to me the porn business, one of the most profitable businesses in the Universe, gets this in a way no one else does. Because the porn biz understands exactly what it is for: Pornographers don’t sell pornography; they provide orgasms.


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