It shouldn’t be too much of a surprise to find out that the guy behind Girls Gone Wild is a jerk. It is surprising to find out just how much of a jerk he is: Joe Francis, the founder of the Girls Gone Wild empire, is humiliating me. He has my face pressed against the hood of a car, my arms twisted hard behind my back. He’s pushing himself against me, shouting: “This is what they did to me in Panama City!” It’s after 3 a.m. and we’re in a parking lot on the outskirts of Chicago. Electronic music is buzzing from the nightclub across the street, mixing easily with the laughter of the guys who are watching this, this me-pinned-and-helpless thing. Francis isn’t laughing. He has turned on me, and I don’t know why. He’s going on and on about Panama City Beach, the spring break spot in northern Florida where Bay County sheriff’s deputies arrested him three years ago on charges of racketeering, drug trafficking and promoting the sexua...
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