tangential thoughts on licensing

You can't publish things just because, you know, you've always published them. You don't keep a tumour in your head because, well, you've had it for years. THOR. No-one cares about THOR. No-one's ever cared about THOR. I wrote THOR. I wrote Thor in bed with a blonde woman wearing nothing but thighboots and opera gloves drawn by Mike Deodato. And still no-one cared about THOR. No-one's cared about THOR since Walt Simonson did the book. And what was the first thing Walt did? Got rid of Thor and replaced him with a horse from space. And the sales quadrupled.
--warren e. at "pulse"