Activision announced that they are immediately dropping 10 in-progress titles in reaction to lessened earnings:
Which is interestingly stunning bullshit. Do you remember the 4-page magazine spreads, TV advertisments, and pre-movie, in-theater cinematic ads shown prior to the launch of GTA3? No, because there weren't any. It was a word-of-mouth hit, with its success entirely due to its quality and innovation. This activistion plan seems analogous to a major TV station discovering that their shows are not popular, and reacting by immediately reducing the number of TV shows they will produce (limiting the audience's choices) and insisting that any remaining shows be spin-offs or reruns.
'Ron Doornink said the company was taking steps to adapt to the new, high-stakes game of console, computer and handheld game development. "The video game market is increasingly dominated by high-quality products based on recognizable franchises supported with big marketing programs. We have decided to take steps to align our business with the continuing evolution of the video game market."'
Which is interestingly stunning bullshit. Do you remember the 4-page magazine spreads, TV advertisments, and pre-movie, in-theater cinematic ads shown prior to the launch of GTA3? No, because there weren't any. It was a word-of-mouth hit, with its success entirely due to its quality and innovation. This activistion plan seems analogous to a major TV station discovering that their shows are not popular, and reacting by immediately reducing the number of TV shows they will produce (limiting the audience's choices) and insisting that any remaining shows be spin-offs or reruns.
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