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a question of wording

Gamasutra news headline today: "VIS Joint Venture Suffers Staff Loss (reg. req'd)" body text: "Representatives from VIS-ITV, a joint venture between Scottish developer VIS Entertainment and cable operator Telewest, have confirmed that a number of staff have been laid off." Call it nitpicking, but isn't it weird to say the company is suffering, or passively has suffered, when the company has chosen to lay off employees? Suffering implies "being put upon by outside forces" while "layoff" and "reorg" are actions that a company may take. It is something to which they subject their employees. Next up: "Dog suffers bite-compulsion syndrome from presence of Postal Worker."

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