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well, that's blunt

"At least initially, Perception's gamble appears to be paying off. Earlier this month Perception signed a publishing deal for their Stargate SG-1 game with JoWooD Productions Software worth an estimated $11.5 million. Speaking about the company's plans, founder Ben Lenzo recently told the Australian Financial Review, 'We used to be the ones who were shafted by the publisher, but that wasn't sustainable as a business model. We were looking for a way to avoid the developer treadmill.'"

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