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Poor Marketing Research Leads to Bad Names


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  1. I think that's just British English, though. For instance if you Google "digestive biscuits" (http://www.google.com/search?q=%22digestive+biscuits%22&start=0&ie=utf-8&oe=utf-8&client=firefox-a&rls=org.mozilla:en-US:official ) you get a bunch of hits and even a Wikipedia entry for digestive biscuit.

    So if their target market is British then they win! :-)

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  2. I don't have a problem with "Digestive Biscuits" -- that makes /sense/ to me. It's having digestive biscuits co-opted into the "Bits" family of small sandwiched crackers that gets me.

    "Digestive Bits" just sounds like regurgitant to me.

    Vomit Sandwiches.

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